How can the epistemological stance of a research can affect areas such as sample selection in focus groups? What is the impact on external validity? What should you, as a researcher, be aware of? Why is reflexivity more important in visual research than in any other data collection means? REFERENCES: Use your Doing Research in a Business World text to read the following: Chapter 18, “Focus Groups.” Chapter 20, “Visual Methods.” Morgan, D. L. (1997). Focus groups as qualitative research: Planning and research design for focus groups [PDF]. Retrieved from https://study.sagepub.com/sites/default/files/Morgan.pdf ChangingMinds.org. (n.d.). Open questions. Retrieved from http://www.changingminds.org/techniques/questioning/open_questions.htm ChangingMinds.org. (n.d.). Probing questions. Retrieved from http://changingminds.org/techniques/questioning/probing_questions.htm Sayre, S. (2001). Analyzing verbal data. In Qualitative methods for marketplace research. Thousand Oaks, CA: Sage.
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