Module 2 Writing Assignment In 500 words using APA format

Module 2 Writing Assignment

In 500 words using APA format (remember not to exceed the threshold of 15% similarity score in Turinitin) explain the following:

  • Explain why the customer is the cornerstone of marketing
  • Briefly explain the concepts of segmentation and targeting
  • Describe the marketing mix
  • Explain how organizations use the marketing mix (often called the four Ps) to market to their target customers
  • Explain the role of a marketing plan as a guiding document for marketing activities

Book: https://courses.lumenlearning.com/waymakerintromarketingxmasterfall2016/?utm_referrer=https%3A%2F%2Flumenlearning.com%2Fcourses%2Fprinciples-of-marketing%2F

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